Travel India Key
Travel India Key
Branding & Identity Design
Branding & Identity Design
Individual
Individual
4 Weeks
4 Weeks
TIK (Travel India Key) imagines a single identity for how India moves across India’s transport and payment systems.
The system focuses on clarity, trust, and continuity across both physical and digital environments.
TIK (Travel India Key) imagines a single identity for how India moves across India’s transport and payment systems.
The system focuses on clarity, trust, and continuity across both physical and digital environments.
TIK (Travel India Key) imagines a single Identity for how India moves across India’s transport and payment systems.
The system focuses on clarity, trust, and continuity across both physical and digital environments.
Observation
Observation
Approach
Approach
While studying India’s mobility systems,
everyday travel appears fragmented.
While studying India’s mobility systems,
everyday travel appears fragmented.
Fragmented travel systems were mapped to identify gaps in clarity and recognition.
The approach centered on building
Fragmented travel systems were mapped to identify gaps in clarity and recognition.
The approach centered on building
Different cards
Different cards
Different rules
Different rules
Different interfaces
Different interfaces
Consistent Identity
Consistent Identity
Physical & Digital Experiences
Physical & Digital Experiences
Target Audience
Target Audience
Daily Travellers
Daily Travellers
Intercity Passengers
Intercity Passengers
What Took Shape
What Took Shape
From Letterform to Symbol
From Letterform to Symbol
The logo originated from the letters T, I, and K.
Through structural exploration and proportion, the forms evolved into a unified symbol.
The logo originated from the letters T, I, and K.
Through structural exploration and proportion, the forms evolved into a unified symbol.
The logo originated from the letters T, I, and K.
Through structural exploration and proportion, the forms evolved into a unified symbol.
Geometric strokes
Forward leaning movement
Balance between solidity and motion
Geometric strokes
Forward leaning movement
Balance between solidity and motion
Geometric strokes
Forward leaning movement
Balance between solidity and motion
Ideation
Ideation
Form Construction
Form Construction
The symbol was refined using a
controlled grid and consistent stroke.
Angles suggest direction.
Spacing creates rhythm.
Reduction improves clarity.
The symbol was refined using a
controlled grid and consistent stroke.
Angles suggest direction.
Spacing creates rhythm.
Reduction improves clarity.
The Card
The Card
In the moment of tap, the system shifts from visual identity to lived experience.
In the moment of tap, the system shifts from visual identity to lived experience.
Interaction & Integration
Interaction & Integration
To Guide the user from detection to confirmation with clarity and trust.
To Guide the user from detection to confirmation with clarity and trust.
NFC Ripple
(Tap Detected)
NFC Ripple
(Tap Detected)
NFC Ripple
(Tap Detected)
Processing
(Transaction Running)
Processing
(Transaction Running)
Processing
(Transaction Running)
Success
(Completion)
Success
(Completion)
Success
(Completion)
Seamless Payment
Seamless Payment
Seamless Payment
Unified
Access System
Unified
Access System
Unified
Access System
Consistent Transaction Logic
Consistent Transaction Logic
Brand Touchpoints
Brand Touchpoints
The Identity developed as a system that adapts across scales and environments.
The Identity developed as a system that adapts across scales and environments.
In the City
In the City
One identity operating across transport environments.
It maintains clarity and consistency within high movement spaces.
One identity operating across transport environments.
It maintains clarity and consistency within high movement spaces.
Tap Gate Interaction
Tap Gate Interaction
Tap Gate Interaction
Platform Instruction Signage
Platform Instruction Signage
Platform Instruction Signage
On Board Tap Signage
On Board Tap Signage
On Board Tap Signage
Metro Station
Bus Stand
Railway Station
Metro Station
Bus Stand
Railway Station
Skills Developed
Skills Developed
Building a brand identity
Creating a consistent visual system
Exploring logo and symbols
Working with type and color
Applying design across different touchpoints
Building a brand identity
Creating a consistent visual system
Exploring logo and symbols
Working with type and color
Applying design across different touchpoints
Let’s create something meaningful together.
Feel Free To Reach Out.
2026 Anushka Saxena
Designed & Developed by me.
Let’s create something meaningful together.
Feel Free To Reach Out.