The Flora
The Flora
Packaging Design
Packaging Design
Group
Group
4 Weeks
4 Weeks
A Sustainable Flower bouquet packaging for 'The Flora' brand designed to preserve freshness while elevating the gifting experience.
A balance of structure, restraint, and emotional continuity.
A Sustainable Flower bouquet packaging for 'The Flora' brand designed to preserve freshness while elevating the gifting experience.
A balance of structure, restraint, and emotional continuity.
A Sustainable Flower bouquet packaging for 'The Flora' brand designed to preserve freshness while elevating the gifting experience.
A balance of structure, restraint, and emotional continuity.
Understanding the Existing System
Understanding the Existing System
Identified Gaps or what observed or inferences
Identified Gaps
Early Wilting During Transit
Early Wilting During Transit
Overuse of Plastic & Glue
Overuse of Plastic & Glue
High Handling Sensitivity
High Handling Sensitivity
Single use packaging
Single use packaging
Poor Shelf Life
Poor Shelf Life
Decoration over bloom
Decoration over bloom
Approach
Approach
To design a sustainable and protective bouquet packaging system that preserves floral freshness, enhances ergonomic handling, and introduces a structured unboxing reveal extending both
The physical presence of the bouquet
The emotional experience of gifting.
To design a sustainable and protective bouquet packaging system that preserves floral freshness, enhances ergonomic handling, and introduces a structured unboxing reveal extending both
The physical presence of the bouquet
The emotional experience of gifting.
To design a sustainable and protective bouquet packaging system that preserves floral freshness, enhances ergonomic handling, and introduces a structured unboxing reveal extending both
The physical presence of the bouquet
The emotional experience of gifting.
Target Audience
Target Audience
Urban buyers (28–45)
Urban buyers (28–45)
Form & Structure Development
Form & Structure Development
Ideation
Ideation
Concept
Concept
Packaging Sequence
Packaging Sequence
Template Weaving
Template Weaving
Butter Paper Wrap
Butter Paper Wrap
Base Locking
Base Locking
Neck Locking
Neck Locking
Neck Locking
Top Closure
Ribbon Secure
Ribbon Secure
Visual Language Development
Visual Language Development
Opulent Blooms frames bouquet packaging for special occasions through deep red accents, rich textures, and structured forms that express quiet luxury.
Opulent Blooms frames bouquet packaging for special occasions through deep red accents, rich textures, and structured forms that express quiet luxury.
#F9F5ED
#F9F5ED
Minimal Botanical
Using tonal floral illustrations
Subtle graphics add softness
allowing bouquet to remain the focal point.
Minimal Botanical Visual Language using tonal floral illustrations
Subtle graphics add softness allowing bouquet to remain the focal point.
Explorations
Explorations
Skills Developed
Skills Developed
Designing packaging structure
Exploring materials and forms
Understanding how users interact with the product
Balancing function and aesthetics
Paying attention to small details
Designing packaging structure
Exploring materials and forms
Understanding how users interact with the product
Balancing function and aesthetics
Paying attention to small details
Let’s create something meaningful together.
Feel Free To Reach Out.
2026 Anushka Saxena
Designed & Developed by me.
Let’s create something meaningful together.
Feel Free To Reach Out.